2pm.spaceAd analytics and attribution tools:
the alternatives, compared
Most attribution tools follow a click to a checkout. If your customers buy over chat or the phone, the conversion you need to count is a conversation, not a cart.
What to look for
- What counts as a conversion for you: an online order, a lead form, a phone call, or a chat that left a phone number.
- Which ad platforms it reads, and how fresh the numbers are.
- Read-only reporting, or tools that also change your campaigns automatically.
- Pricing by ad spend, by account or by seat.
The 15 tools
- 1.
2pm.space
Our productMeta Ads and Google Ads read into your workspace, with each ad's spend next to the inbox conversations and phone numbers it brought — and an AI Data Analyst that ranks the ads wasting money. Read-only, in early access.
- Best for
- Businesses whose ads end in a chat, not a checkout
- Pricing
- Free for every feature — you pay only for the AI you use, at the model provider's own rate
- 2.
Madgicx
AI advertising platform for Meta ads covering campaign automation, AI ad creative, targeting and performance analytics for e-commerce businesses and agencies. Price scales with monthly ad spend.
- Best for
- E-commerce brands and agencies running Meta ads
- Pricing
- From $45 per month (Madgicx Pro Complete with AI)
- 3.
Triple Whale
Free planE-commerce analytics and attribution platform with the Triple Pixel, BI dashboards, a SQL editor and Moby, an AI agent for analysis. Price scales with annual GMV.
- Best for
- Shopify and DTC brands wanting attribution plus an AI analyst
- Pricing
- From $219 per month (Foundation) · Free plan
- 4.
Northbeam
Multi-touch marketing attribution and measurement platform with omnichannel dashboards, conversion enrichment and optional MMM and incrementality, priced by data volume (pageviews) for e-commerce brands.
- Best for
- E-commerce brands with significant multi-channel ad spend
- Pricing
- From $1,500 per month (Starter)
- 5.
Hyros
Ad tracking and attribution software that sends conversion data back to ad platforms. Single plan with guided setup, priced by tracked monthly revenue.
- Best for
- Info-product, e-commerce and call-based businesses running paid ads
- Pricing
- Paid; priced on request
- 6.
Cometly
Marketing attribution platform that tracks ad-driven revenue across the funnel and connects CRM and ad-platform data. Plans (Core, Enterprise) are quoted by monthly pageviews.
- Best for
- Teams that need full-funnel attribution for paid ads
- Pricing
- Paid; priced on request
- 7.
Polar Analytics
E-commerce data platform with a dedicated Snowflake warehouse, semantic layer, first-party pixel, BI dashboards, attribution, incrementality testing and AI agents. Price scales with annual GMV.
- Best for
- E-commerce brands and agencies consolidating reporting on one warehouse
- Pricing
- From $510 per month (Business Intelligence)
- 8.
Bïrch
Bïrch (formerly Revealbot) automates ad management on Meta, Google, Snapchat and TikTok with rules, strategies and reports, plus a server-side tracking hub. Price scales with monthly ad spend.
- Best for
- Media buyers and agencies automating rules across ad accounts
- Pricing
- From $49 per month (Essential)
- 9.
AdEspresso
Ad management tool for creating, A/B testing and optimizing Facebook and Instagram ad campaigns. Acquired by Hootsuite in 2017 and still sold as a standalone product.
- Best for
- SMBs and agencies running Facebook and Instagram ad experiments
- Pricing
- From $49 per month (Starter)
- 10.
Supermetrics
Marketing data pipeline that pulls data from ad, analytics and social platforms into spreadsheets, BI tools and data warehouses for reporting.
- Best for
- Marketers moving channel data into Sheets, Looker Studio or warehouses
- Pricing
- From $49 per month (Starter)
- 11.
Funnel
Marketing data hub that collects, normalizes and stores data from hundreds of marketing and sales connectors, with reporting, export destinations and measurement features.
- Best for
- Marketing teams and agencies centralizing multi-channel marketing data
- Pricing
- From $300 per month (Starter)
- 12.
Whatagraph
Marketing reporting platform that connects marketing data sources and produces white-label reports and dashboards, with an AI assistant (Whatagraph IQ).
- Best for
- Agencies and marketing teams producing white-label client reports
- Pricing
- From €699 per month (Max)
- 13.
AgencyAnalytics
Client reporting platform for marketing agencies, priced per client, with 85+ integrations, white-labeled dashboards and client portal, automated reports and AI insights.
- Best for
- Marketing agencies reporting results to many clients
- Pricing
- From $20 per month (Core)
- 14.
CallRail
Call tracking and lead attribution software with call recording, transcription, form tracking and AI conversation intelligence, priced per plan plus usage.
- Best for
- Local businesses and agencies attributing phone leads to marketing
- Pricing
- From $50 per month (Lead Tracking)
- 15.
CallTrackingMetrics (CTM)
Call tracking, marketing attribution and contact-center platform, now branded CTM at ctm.com, with conversation intelligence and a softphone on higher plans; plans billed plus usage.
- Best for
- Marketing and sales teams attributing and handling inbound calls
- Pricing
- From $79 per month (Marketing Lite)
Frequently asked questions
You need the chat counted against the ad it came from. 2pm.space does this from its own inbox: a conversation started from an ad, with a phone number left in it, counts toward that ad's cost per phone number.
No. Ads Zone has read-only access and never creates, pauses or edits campaigns, budgets or ads.
Ads Zone is in early access while Meta and Google finish reviewing its access. Two ad accounts per platform, read nightly with 90 days of history, are free.
How we checked
Every description on this page comes from the vendor's own public website, checked on October 4, 2026. Products and prices change, so check each vendor's site for the current version — and if something here is out of date, tell us and we will correct it.
Prices are a starting list price each vendor shows for a paid plan, before tax and add-ons; some are for annual billing. Check the vendor's pricing page for the plan you need.
Product names and trademarks belong to their owners. 2pm.space is not affiliated with, or endorsed by, the companies named here.
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