2pm.spaceOne brief for every
writer, image and agent
Describe the brand once — how it speaks, the colours it works in, the pictures it may use, the documents it may quote and the products it sells. Content Calendar, Magic Studio and your agents all work from it.
Set up a brand in three steps
Name it, brief it, put it to work.
Name it
Create the brand and link the fanpages it posts and replies from.
Brief it
Fill in the voice and the design, attach product shots and logos, link the documents it may quote, and pick the products it is about.
Put it to work
Pick the brand on the Content Calendar, in Magic Studio or on an agent, and everything they write or draw starts from the brief.
Name it
Create the brand and link the fanpages it posts and replies from.
Brief it
Fill in the voice and the design, attach product shots and logos, link the documents it may quote, and pick the products it is about.
Put it to work
Pick the brand on the Content Calendar, in Magic Studio or on an agent, and everything they write or draw starts from the brief.
Everything a brand is, in one place
So the tenth piece sounds and looks like the first.
A voice that holds
Tone, language, audience, keywords and guidelines — "friendly, expert", "avoid medical claims" — read by every writer before it drafts.
Design that image models follow
Name the colours in your palette, describe the visual style, the photography and the composition, and list what always and never appears. The Avoid list is appended to every image prompt made under the brand.
See Magic StudioPictures it's allowed to use
Product shots, logos and style references, each labelled. Attach any of them as a reference in Magic Studio without uploading it again.
Documents it can quote
Link the shipping policy, the FAQ, the manuals and the brand book from your Drive. When a piece is written, the passages that match are handed to the writer.
The products it sells
Choose from the workspace catalogue, or leave it empty for the whole catalogue. The planner proposes topics for them, the writer quotes their specs, the illustrator reproduces their pictures.
Ready to publish
Fixed footers — address, hotline, hashtags — appended when a post goes out, content statuses in the brand's own words, and sign-off on the statuses that need it.
See the Content CalendarWhat a brand holds
Every tab of a brand's page.
Brand voice
- Tone
- Language
- Audience
- Keywords
- Guidelines
Design
- A named colour palette
- Visual style, photography and composition
- Typography
- Always and Never lists
- An Avoid list on every image prompt
Images
- Product shots, logos and style references
- Uploaded, or picked from the workspace library
- A label on each image
- Reusable as references in Magic Studio
Knowledge
- Documents linked from Drive
- Policies, FAQs, manuals, the brand book
- Matching passages handed to the writer
Products
- Chosen from the workspace catalogue
- Search by name, SKU or barcode
- None chosen means the whole catalogue
Publishing & access
- The fanpages it posts and replies from
- Publish destinations
- Footers appended at publish, one as the default
- Content statuses in your own words
- Sign-off on chosen statuses
- Custom tabs and fields
- Shared with the members you choose
A brand-guide PDF vs. a Brand Kit
The same brand, briefed two ways.
The brand guide is a PDF nobody pastes into the prompt.
Every writer and illustrator reads the brief before it starts.
Each image comes out in a different palette.
Named colours, a visual style and an Avoid list go into every image.
The AI invents a return policy.
The writer is handed the passages from your own policy.
Someone adds the hotline and hashtags to every post by hand.
The footer is appended when the post is published.
Brand Kit questions
What people ask before they set up their first brand.
Brief the brand once
Then let the calendar, the studio and the agents work from it.